The idea behind the name is that token is not always a coin, and more importantly token is a new definition of relations between people and projects, so the little piece of technology reshapes the relations. Of course we also mean that successful digital strategy for public relations is essential for a large scale token launch.
The abbreviation is also known as an essential para of text preceding a longread article from which you understand the core of the idea. This is the philosophy of TL;DR — first things first and get your grips together within the shortest attention span you can attract from your customers in the modern world.
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